Who is Dela?

Who is Dela?

Dela is short for Suadela (SWAADEHLAH). Suadela is the mythological Roman goddess of persuasion. Dela is a Daproxen™ Contemporary Psychedelic-Grunge interpretation of Suadela. Dela is the Daproxen™ mascot.

I use Dela in Daproxen™ designs as a symbol of the subconscious mind. Within Daproxen™ products, Dela is intended to prompt introspection and an internal conversation about ourselves. Dela often is placed ironically in designs, appearing to seduce us into repeating self-sabotaging behavior to help you see them for what they are.

*The unconscious mind includes all of the things outside of our awareness—all of the wishes, desires, hopes, urges, and memories that lie outside of awareness yet continue to influence behavior.

First appearance: Toxic World Collection (2019) 

Back to blog